Skilled personnel seldom drive political campaigns in Africa. Typically, parties deploy their bureaucrats, who recruit party members and coral them into ad hoc committees when election season is upon them. Shikamo offers expertise in campaign design, messaging and effective campaign techniques. Our team deploys its talents to set up and run winning political campaigns premised on effective field and voter engagement strategies.
In our evaluations, we have found that most campaigns are poorly designed, inadequately financed, lacking in terms of an effective communication strategy and too reliant on anecdotal evidence. Whereas politicians often run campaigns with no clear strategy, Shikamo designs data-driven campaigns to positively influence public opinion, shift voters’ attitudes and garner support.
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