A comprehensive campaign management project that led to electoral victory through innovative data-driven strategies and grassroots mobilization in Lesotho.
Revolution for Prosperity Party, Lesotho
18 Months
2022
Completed
The Revolution for Prosperity (RFP) campaign represents one of Shikamo's most successful political campaign management projects. Leading the party from formation to electoral victory, this campaign showcased the power of data-driven strategies combined with effective grassroots mobilization.
Building the RFP brand from scratch and establishing clear political messaging.
Conducting comprehensive voter attitude and behavior research across Lesotho.
Developing resonant campaign messages based on voter priorities and concerns.
Voter research, opposition analysis, and comprehensive campaign strategy development.
Logo design, messaging framework, and visual identity creation.
RFP achieved a decisive electoral victory with 56% of the vote, making it the largest party in parliament and forming the new government of Lesotho.
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