Revolution for Prosperity Campaign
Client

Revolution for Prosperity Party, Lesotho

Duration

18 Months

Year

2022

Status

Completed

Project Overview

The Revolution for Prosperity (RFP) campaign represents one of Shikamo's most successful political campaign management projects. Leading the party from formation to electoral victory, this campaign showcased the power of data-driven strategies combined with effective grassroots mobilization.

Key Objectives

Brand Development

Building the RFP brand from scratch and establishing clear political messaging.

Voter Research

Conducting comprehensive voter attitude and behavior research across Lesotho.

Strategic Messaging

Developing resonant campaign messages based on voter priorities and concerns.

Implementation Phases

01

Phase 1: Research & Planning

Voter research, opposition analysis, and comprehensive campaign strategy development.

02

Phase 2: Brand Development

Logo design, messaging framework, and visual identity creation.

Project Impact & Results

RFP achieved a decisive electoral victory with 56% of the vote, making it the largest party in parliament and forming the new government of Lesotho.

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