Use of ICT in Political Campaigns
New communication technologies have radically and rapidly altered the ways in which voters access, debate, evaluate, support or challenge political parties during elections. Whilst Internet penetration rates on the African continent are generally low compared to the West, the pervasive reliance on mobile telephony makes ICTs an integral component of political campaigns. The Shikamo team is ably equipped to help its clients leverage ICTs in political campaigns.
Political parties are under increasing pressure to not only communicate their messages clearly, but to actively engage the electorate via internet-enabled devices and platforms. Being cognizant of how ICTs shape and alter the ways in which political parties can persuade voters and influence their political choices, the Shikamo team designs data driven campaigns anchored in polling research on voting trends and patterns. We use polling techniques to develop communication plans, real-time analytics tools, sentiment analysis and discreet influencer targeting to reach the best audiences for your campaign.
Activities/Services under ICT in political campaigns: